As a first step, marketers need to understand customer needs and wants and the marketplace within which they operate. (Marketing, an introduction. pg 6)
The publication of a cookbook with a creative proposition of food elaboration always has to have as a first step a marketing research of the future acceptance that the product would have; for this, we should have present the needs, likes, and main demands of the customers throught tests and demonstrations of the product that will be launched into the market.
the company must first decide who will it serve. it does this by dividing the market into segments of customers and selecting which it will go after . ( Marketing: an introduction. pg 9)
A company, for example, of gastronomic publications targets its services to a great quantity of of customers that go from centers of food elaboration, to rastaurants and cafeterias, to the making of simple dish in our homes. this make customer segmentation necessary for this type of publication.
The publication of a cookbook with a creative proposition of food elaboration always has to have as a first step a marketing research of the future acceptance that the product would have; for this, we should have present the needs, likes, and main demands of the customers throught tests and demonstrations of the product that will be launched into the market.
the company must first decide who will it serve. it does this by dividing the market into segments of customers and selecting which it will go after . ( Marketing: an introduction. pg 9)
A company, for example, of gastronomic publications targets its services to a great quantity of of customers that go from centers of food elaboration, to rastaurants and cafeterias, to the making of simple dish in our homes. this make customer segmentation necessary for this type of publication.
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