Consumer purchases are influenced strongly by cultural, social, personal, and psychological characteristics. for the most part, marketers vannot control such factors, but they must take them into account. (Marketing: an introduction. pg 131)
The food consumption of high nourishing value and and of easy elaboration that a cookbook presents, walways has to take into account the nutritive and cultural customsof its target customers. it is absurd to lauch to the market a cookbook that uses products that a certain population is not used to eat.
Why is it so important to satisfy the customer? Customer satisfaction is the key to building profitable relationships with customers-to keeping and growing consumers and reaping their customer lifetime value. (Markeitng: an introduction. pg 148)
"Boom!!! and the egg is ready", can satisfy customers since it proposes 50 recipes of fast, easy, and simple elaboration witj its main ingredient, eggs.
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