Marketers need tobe good at building relationships with customers, others in the company, and external partners. to do this effectively, however, they must understand the major environmental forces that surround all of these relationships. (Marketing: an introduction. pg 65)
The work of the company with other elements of the marketing process should be a done in teamwork, together, to overcome the possible obstacles that appear in the environment that surrounds this relationships. An environment in which various economic, technological, political, natural, demographic, and cultural could appear.
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