Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delevered by product attribunes such as quality, features, and style and design. (Marketing: an introduction. pg 204)
The best advertisement of food is precisely a cookbook in which its nutritive values, its wide acceptance and consumption, and the various ways in which it can be fast and easy made, are emphasized.
Beyond decitions about individual products and services, product strategy also calls for building a product line. ( Markeitng: an introduction. pg 208)
Besides the publication "Boom!!! and the egg is ready", "Culinary Art Publications" also contributed directly and indirectly in the promotion of other product lines based in the use of the main product that the cookbook offers; that is the case of the egg and its use in the cosmetics inductry where porducts such as face mask, champoo, ect... are elaborated.
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