New products are important-to bothcustomers and marketers who serve them. ( Markeitng: an itroduction. pg 233)
A cookbook that does not limit simply to offer recipes, but also to inform about the most general qualities of its main ingredient, and its uses, contribute to stimulate companies and laboratories to use the values of this product creating new ones.
After launching a new product, management wants the product to enjoy a long and happy life. (Markeitng: an introduction. pg 246)
In the case of "Bomm!!! and the egg is ready", it is necessary so that the product does not fall behind, new and more attractive editions that widen the the use of the principal product and to link this one with other porduct.
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